Asics — Shakes
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In 1949, Kihachiro Onitsuka, aspiring to start a company that would contribute to nurturing youth and the development of society through sports, founded ASICS - an acronym for the Latin expression “Anima Sana In Corpore Sano” (“a healthy mind in a healthy body”). ASICS has since grown from a basketball shoe manufacturer in the town of Kobe, Japan to the international sports company of today.
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